In a recent bombshell book titled “Apprentice in Wonderland: How Donald Trump and Mark Burnett Took America Through the Looking Glass,” it was revealed that former President Donald Trump reflected on his time on “The Apprentice” and how having good ratings could allow individuals to get away with abhorrent behavior. According to Trump, having high ratings was the key to being able to act as the “meanest, most horrible human being in the world.” This cynical viewpoint sheds light on the entertainment industry’s focus on ratings and how it can influence behavior.
Throughout the book, Trump’s interactions with the author, Ramin Setoodeh, portrayed him as a lonely and occasionally dotty ex-TV star. Trump’s comments in the book, including his assertion that one could behave abhorrently as long as they had good ratings, highlight his controversial attitudes and statements. For instance, Trump previously made headlines for his derogatory remarks about women, suggesting that fame allowed men to “grab ’em by the p***y” without consequences. These statements, along with his reflections on “The Apprentice,” paint a troubling picture of Trump’s beliefs and values.
While Trump’s team has not outright denied his comments in the book, they have attempted to downplay Setoodeh’s credibility by calling him a “loser” overly focused on the Republican candidate. Despite this, the content of the book, including Trump’s objectifying remarks about singer Taylor Swift, has sparked controversy and criticism. Trump’s team’s response to the book’s release raises questions about how they handle negative portrayals of the former President in the media.
As “Apprentice in Wonderland” makes its debut, the public’s response to Trump’s reflections on “The Apprentice” and his behavior on the show remains to be seen. The book’s claims about Trump’s attitudes towards ratings and their influence on his conduct shed light on the complexities of fame and power in the entertainment industry. Whether this latest exposé will affect Trump’s reputation or public perception is uncertain, but it has undoubtedly raised concerns about the ethical implications of prioritizing ratings over moral behavior.
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